In the previous point, we have already discussed the importance of getting in touch with people like bloggers and celebrities, in lieu of the upcoming publication of your book. While that is a great idea, it can be an even better one to get the attention of a literary critic. This could be someone who writes for an important digital newspaper, or perhaps even a famous author who has several bestsellers to his or her credit. These people are looked on as literary gurus, and it would be well worth your while to ask them if they could read your work and perhaps offer some kind words in terms of an honest book review or perhaps even a few nice words on social media.
There are some ways you can get them to do this, although be warned that it is not all that easy because apart from getting their attention, your work has to be captivating enough to them for them to want to say a few good words in your favor.
How To Get The Notice Of Literary Critics Out There?[caption id="attachment_1774" align="alignleft" width="256"] Approach them on social media.[/caption] Approach them on social media. You never know, if you’re lucky they might just ask you to send a copy of your work to them, and for the rest, of course, you will have to keep your fingers crossed. In the case of an editor of an online magazine or newspaper, try and walk into their office. The secretary might just politely tell you that Madam X has not got the time to meet with you. Take that in your stride; at least you tried to get the attention of the person who might be highly instrumental in taking your book to greater heights. Meet with famous authors at literary events. In the cases of famous authors, you will find that it might not be all that simple to get their attention, reclusive as they are.
Therefore, you might consider going to literary events where you will find them in attendance with a whole host of other authors.You can approach them and ask them if you have a couple of minutes to spare. Of course, having a copy of your book in hand will be an added bonus. No matter what, ensure that you do your homework well before approaching literary critics. What you need to know is that there might be certain people that might be completely averse to the idea of reading your book, no matter how well intentioned you might be. For instance, if you are writing a YA (Young Adult) book, it would be well worth your while to approach a famous YA author. That will make their validation all the more important, since they are commenting on a work in their domain of expertise. Don’t simply give your book to every other critic. While it might not be a bad idea, it will be much better if you target them selectively.
In fact, this is one of the better ways you can promote your work online.
Once your book is in the stages of production or perhaps even after you have signed that highly touted contract with the publisher of your choice, what you want to do is to set the ball rolling and ensure your book gathers some steam in the process of you making it every bit the bestseller that you have envisioned it to be. Here’s a look at all that you can do, to promote your book online so that it catches the attention of onlookers far before it finally hits the shelves!
Get Your Social Media Audience Involved[caption id="attachment_1664" align="alignright" width="256"] Get your social media audience involved.[/caption] Of course you want to share your success with all your friends on Facebook and perhaps even the few contacts you might have on LinkedIn. When it comes to the process of announcing teasers and hooking those prospective readers of yours. This is one thing that stands tall on the list of things you can do to promote your book online. The good thing is, people are active on social media so they will surely get a taste of things to come when you announce that teaser on social media. Apart from hooking others who might not even be in that inner circle of your friends or contacts.
Create An Email List To Inform Your Readers Well In AdvanceYou might have triggered your online marketing campaign with social media, but what you need to remind yourself to do, is to create an email list of contacts that you will want to send a collective email blast to, once your book is on the periphery of being published.
The thing is, sometimes people miss things on social media, what with so much information out there. With an email list, however, you can rest assured that they will get the message loud and clear.
Collaborate With Influencers[caption id="attachment_1665" align="alignleft" width="256"] Collaborate[/caption] Influencers are people like celebrities or perhaps even bloggers, that have a large fan following. The good news when you collaborate with them is you gain access to their large number of followers, so that you can get your message across to people who would have otherwise been completely in the dark, where it came to the news about the upcoming publication of your book. The thing is, if your book is validated thus, it gains all that more relevance as people trust the words of thought leaders. All you have to do is ask these influencers; you might just get lucky, you never know.
Publish Some Free Samples OnlineWhen you go to an ice cream shop you ask for a sampling of some flavors at times, right? Well, you can do the very same with your book for your customers.
Give your readers out there a free teaser of your first few chapters, and you will find that it might just whet their appetite to the extent that they can’t wait to get their hands on your book.
Run A Contest, And Offer Your Book As An Award[caption id="attachment_1666" align="alignright" width="256"] For instance, you could announce that contest on your Facebook page.[/caption] The great news is, people love interacting online. Also, who doesn’t like a good old-fashioned contest? For instance, you could announce that contest on your Facebook page. Ask those potential customers to like or perhaps even share the details of your book, and in return they will be automatically entered into the contest where they might just be one of the ten lucky winners to get a free copy of your book. After all, what are ten copies when you can sell a hundred more thanks to the stellar publicity you garner in the contest? You have to remember that in today’s world, people are going online more than ever. You have to take advantage of this opportunity and make your presence felt in a big way. Remember, your book might be great, but what’s the point if it doesn’t get the audience that you are looking to target? You might have mastered the nitty gritties of writing and created a really great book, but what’s the point if you don’t quite get it ‘out there’?
You have to go out there, all guns blazing, and ensure that your book has a voice; reach as many people that you can using these powerful online tools, and your book will be on its way to becoming the bestseller you wish it to be.
We believe that writing about writing, is one of the really great ways in which one can get more people into reading. We wish for our readers to discover more fine French writing in the future, of course, but we also hope they will read more in general.